Designing Your Strategies

About Me

Here are some things that you should know about me.


Creative Marketing Consultant
A creative / marketing professional with 17 years of extensive experience in marketing and business development, trade consulting and solutions, media, events planning and organizing. I offer a range of consulting services, all designed to help people, communities, and organizations reach their potential. My dedication and aim to help entities and individuals grow and prosper, has always been amidst contributions to social development and human rights activities in my hometown Beirut, particularly economic and social.

My Creative Approach

Whether you're looking for a small tweak or a complete overhaul, I will have you covered. My services are available a la carte so you can get precisely what you need. Seeing that each marketer is unique, and that one-size-fits-all approaches will never help your business reach its full potential, I deliver custom marketing and creative solutions, tailored to you – your industry, your culture, and your one-of-a-kind challenges. I help my clients build their identity with best practices possible following a strategy combining differentiation, relevance, coherence, and esteem, that is to assure credibility and earning a great reputation for their brand.


Things that I work on.

Developing and implementing integrated marketing communication strategies, identifying the best opportunities that will spark interest by communicating written and visual messages with desired target

Strategy is all about earning superior profits and beating the competition. I assist businesses with decisions that enable them to do this through innovation and creativity combined with strategic planning and analytical skills

Hunting for new business opportunities or developing what's already there has always been a thriving on challenge for me. I provide actionable solutions in taking advantages to grow through a sound BD strategy and tactics

Over 14 years of trade consulting experience obtained through working in freight forwarding enables me to provide my clients with solutions for their trade needs and cross trades through the MENAT region and internationally

Highlighting my clients' positive achievements through media campaigns be it an organization, business, or individual, through planting a desired image in the minds of the audience, whether it's printed or digital media

As a marketing specialist, I effectively disseminate and communicate its available opportunity and goals to the desired audience, to meet and exceed business objectives, and delight customers with results

As a creative copywriter I design advertising concepts to deliver the words and verbal content that accompany the visual elements to guarantee the best impact of your marketing communication and media campaigns

Building your identity with best practices following an effective brand strategy that gives you a major edge in increasingly competitive markets, combining differentiation, relevance, coherence, and esteem

A creative marketer is the right person to hire to provide you with innovative and creative design for your the visual material that your audience will love, and have the desired effect on your overall image in consumer mindsets


Things that I'm good at.

An insight into my experience

As a conscientious person who works hard and pays attention to detail, flexible and quick to pick up new skills and eager to learn from experiences, I see myself in a role with lots of ideas and enthusiasm.

 I have had extensive marketing and public relations work experiences in different field environments, the business, social and political entities, and service industries, giving me varied skills and the ability to work with different types of people and subjects.

However, I’ve had this thing for making businesses look better since my first job a priority.

12 years of family business experience in freight forwarding and customs clearance didn’t stop me from trying to be as creative in all aspects as I could be, and have an artistic look at things around to make the image of the business I work in better.

After years of success in marketing and sales experience in different work environments, I found that what I liked the most is making businesses look better. Whether it’s written or visual communication I got that thing for improving the business or organization’s image.

Backed with a Bs. in Marketing and a Ba. in Marketing and Advertising from the American University of Science and Technology in Beirut, and somehow an ongoing online MSc. in Marketing from the university of Salford in Manchester ” which I don’t know if I need to waste  time on it”, add to it my years of experience and running my own businesses from Beirut to Istanbul, I found that being self employed and giving marketing consultations to startups, businesses that need to develop, organizations and ngos, or even individuals, is what I could do best  and help businesses benefit from my experience in different industries and work environments.

One last thing, if you’re looking to hire me for a project and looking  for someone who can follow orders to the T and doesn’t like to rock the boat, I’m probably not the right candidate. But if you need someone who can dig in to data, see what’s working (and what’s not), and challenge the status quo, let’s talk.


My thoughts.